Media is a popular systemic insecticide known for its effectiveness against a wide range of sucking pests.1 Here's a breakdown of its key features and benefits:

Active Ingredient: Imidacloprid 17.8% SL2

Mode of Action: Media belongs to the neonicotinoid group of insecticides.3 It works by disrupting the nervous system of insects, leading to paralysis and death.4 It is absorbed by the plant and transported throughout its tissues, providing protection from within.5

Key Features:

• Systemic Action: Offers long-lasting protection as it moves throughout the plant, including new growth.6

• Broad Spectrum Control: Effectively controls a wide range of sucking pests, such as aphids, whiteflies, thrips, jassids, and termites.7

• Fast Action: Provides rapid knockdown of pests.

• Flexible Application: Can be applied as a foliar spray, soil drench, or through drip irrigation.

Benefits:

• Improved Crop Health: Protects plants from damaging sucking pests, leading to healthier growth.

• Increased Yields: By controlling pest infestations, Media helps improve crop productivity.

• Reduced Pesticide Use: Its systemic action and long-lasting residual activity can reduce the frequency of applications.8

Crops:

Media is registered for use on a variety of crops, including:

• Cotton9

• Rice

• Sugarcane10

• Vegetables (e.g., brinjal, tomato, okra)

• Fruits (e.g., mango, citrus)

Important Note: Always read and follow the instructions on the product label carefully. Ensure proper application techniques and safety precautions are followed.

Additional Tip: Integrate Media with other pest management strategies, such as biological control and cultural practices, for sustainable pest control.